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Again in 2016, when contouring and overlined lips had been all the fad, Alicia Keys redefined the sweetness requirements by vowing to stop wearing makeup. Her choice was unprecedented, particularly in leisure—the world of glitz and glamour.
“I hope to God it is a revolution. ‘Trigger I do not wish to cowl up anymore,” she wrote in an essay for Lena Dunham‘s Lenny Letter on the time. “Not my face, not my thoughts, not my soul, not my ideas, not my goals, not my struggles, not my emotional development. Nothing.”
Quick ahead to 2020 and Alicia is getting into the sweetness house with the discharge of Keys Soulcare, a model she describes as “severe skincare” with “soul-nurturing rituals.”
Due to the singer’s distinctive strategy to magnificence, her model feels completely different from what’s already available on the market. For one, the Grammy winner is concentrated on self-care and the way that performs a key function in everybody’s skincare routine. The primary assortment, which features a moisturizer, facial curler and candle, all embody a mantra of some type. “I welcome all circumstances as catalysts for change,” one affirmation reads.
Every product can be infused with an ingredient that incorporates therapeutic properties for the thoughts, physique and soul. However whether or not or not you consider within the energy of crystals, the formulation had been developed in partnership with Dr. Renée Snyder, a board-certified Dermatologist primarily based in Austin, Texas. It is that added layer of which means and additional care that makes Keys Soulcare stand out.